Phinda Madi

Phinda Madi is a consultant and director of a communications consultancy which is owned, managed and staffed in the main by black professionals. Currently, Phinda does consultancy work for a wide range of organisations, from major listed conglomerates to small and emerging black business ventures and government offices. A lawyer by profession, he holds a B.Proc degree from the University of Zululand (1986) and two business administration diplomas. He also has extensive experience as a merchant banker and a human resources manager in the banking environment.

Phinda Madi is an author as well as a recognized expert on the emotive issue of affirmative action, which he has researched for 8 years. His book 'Affirmative Action in the Corporate South Africa " published in 1993 is so far the only book on this issue written entirely by a black management person. Over and above his management consultancy business, he regularly contributes articles to business and specialist publications and has become a sought after guest speaker on affirmative action and organisational transformation.

His recent article on affirmative action was voted the article of the year by the Institute of Personal Management. He also received numerous awards for his other writings.

The author of ' Affirmative Action in Corporate South Africa and Black Economic Empowerment in the New South Africa', he has more than ten years' experience as a strategy consultant in the Communications and Human Resources arena. Over and above this Phinda Madi recently researched the life and success of Shaka Zulu and has documented them in his book, 'Leadership Lessons From Emperor Shaka Zulu the Great':

Leadership Lessons From Emperor SHAKA ZULU the Great:

Phinda Madi's journey into the rich heritage of Africa's history unearths the dramatic truth of a remarkable leader's victories and ultimate defeat. Shaka's story is heroic and inspiring. Phinda brings it to life with a rich flowing narrative, filled with imagery and drama, which makes for a very pleasant experience.

What's more, by telling the full story of a real-life career of leadership, with its strong points and its weaknesses - Phinda highlights essential and universal truths of good leadership. He translates Shaka's secrets into ten valuable leadership lessons in terms of modern management thinking

Phinda Madi is available to deliver presentations on many areas of black economic empowerment, management development and communication strategies. He also speaks on affirmative action programmes, as well as the, all important issue of retaining affirmative action candidates.

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