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Helen Nicholson has a BCom degree from Wits University where she studied to be an accountant. After working in the financial industry in South Africa, Helen lived in the Middle East for 5 years where she developed and sold her own successful business in Dubai before returning to South Africa. She gained international corporate experience […]
Helen Nicholson has a BCom degree from Wits University where she studied to be an accountant.
After working in the financial industry in South Africa, Helen lived in the Middle East for 5 years where she developed and sold her own successful business in Dubai before returning to South Africa.
She gained international corporate experience in the IT industry, coordinating the marketing Middle East operation for Novell.
On her return to South Africa, Helen Nicholson consulted and lectured at Wits Business School where she still guest lectures on the MBA programme and on various in-company programs. She also lectures at GIBS and the UCT Graduate School of Business.
Helen has a bi-monthly regular column in the Star Newspaper on the power of networking. She is the Director of The Networking Company, specialising in educating people to ‘Grow your Network, Grow your Business’.
Helen Nicholson recently published the business best-seller, ‘Networking – How to get Your Black Belt in Business Success’.
Helen Nicholson is a passionate South African who thrives on the meaningful work she does as a consultant in the area of ‘leadership development’.
Helen is a mentor at Shanduka Black Umbrellas for aspiring African entrepreneurs and she is a founding member of the Professional Speakers Association of South Africa.
She currently offers two presentations; ‘Mindfulness – a Business Game-Changer’ and ‘Grow Your Network, Grow Your Business’:
The ‘Grow Your Network, Grow Your Business ‘presentation will enable you to:
Linkedin Course
The Beginner/Intermediate module is a stand-alone course. There is a 10% discount if you attend all three modules.
The Opposite to Advertising
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. According to Roper Public Affairs,
• 80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement.
• 70 percent say content marketing makes them feel closer to the sponsoring company, while
• 60 percent say that company content helps them make better product decisions.
Think of this – what if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it?
Why LinkedIn?
Other than Facebook and Twitter, LinkedIn is strictly business – and has become a “secret weapon for B2B activities” for Helen Nicholson and such as:
1. Replacing Cold Calling
2. Generating New Leads
3. Finding the Decision Maker
Networking
How to get your black belt is business success
Do you want to build a network of useful contacts in order to kick-start your career but don’t know how?
Are you aware of the crucial importance of networking but lack the know-how to get started?
Or do you think networking entails just pitching up at a cocktail party and handing out your business cards?
If any of the above, this book is for you!
The Connected Leader Book
“The Connected Leader” sees two leading best-selling authors, Helen Nicholson – Business Networking Specialist and Dr Nik join forces to give insights into what being truly connected means, both face-to-face and digitally in the new world of work and working mothers
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Mongezi Mtati has spent the past six years playing and working on the web. He founded his company WordStart in order to help companies generate buzz around their products and services amongst South African influencers. During the company’s first year, Mtati had the opportunity to present the WordStart business model and MC at Richard Branson’s […]
Sterling Hawkins is out to break the status quo. He believes that we can all unlock incredible potential within ourselves, and he’s on a mission to support people, businesses and communities to realize that potential regardless of the circumstances. From a multi-billion dollar startup to collapse and coming back to launch, invest in and grow […]
In today’s dynamic business landscape, Dr. Graeme Codrington emerges as a beacon of insight and expertise, navigating the complexities of rapid change with unparalleled finesse. His multifaceted knowledge and extensive experience render him not only relevant but indispensable in guiding organizations through the evolving currents of the modern business world. Beyond his illustrious academic achievements […]
Before joining Daily Maverick as Business Editor, Tim Cohen was the editor of Business Day. He began his journalism career on Dome newspaper, the official student newspaper of the University of KwaZulu-Natal, whose production schedule was largely dependent on the availability of beer. He graduated to the last outpost, The Natal Witness, which was fuelled […]
Professor Nick Binedell is the founding director and current professor of the University of Pretoria’s Gordon Institute of Business Science (GIBS) and a leadership speaker. He holds a PhD from the University of Washington in Seattle, where he was a Boeing Scholar, an MBA from the University of Cape Town and a Bachelor of Commerce […]
Veli Ndaba was born in Soweto, Emdeni Township. He studied National Diploma in Mechanical Engineering at the University of Johannesburg and a Bachelor of Science in Management Science at the University of South Africa. He further obtained a diploma in project management and train-the-trainer certificate while embarking on a career in the corporate world. In […]
Sid Peimer gets to ‘play” with things like strategy, new business pitching, depression, fundraising, consumer behaviour, business turnaround and risk management (or it’s cousin innovation). A popular speaker and frequent guest lecturer, Sid also gives you something people pay a lot of money for: a fresh perspective. Everyone needs a Gump in their life. Even […]
Matsi Modise is a Leader, International Keynote Speaker, Entrepreneur, Entrepreneurship activist and the Managing Director of SiMODiSA, an industry association whose mission is to accelerate entrepreneurship by collaborating with policy makers to enhance the success rate of high impact, high growth entrepreneurs in South Africa. She is the founder of Furaha Afrika Holdings, a Pan African enterprise […]
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