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Helen Nicholson has a BCom degree from Wits University where she studied to be an accountant. After working in the financial industry in South Africa, Helen lived in the Middle East for 5 years where she developed and sold her own successful business in Dubai before returning to South Africa. She gained international corporate experience […]
Helen Nicholson has a BCom degree from Wits University where she studied to be an accountant.
After working in the financial industry in South Africa, Helen lived in the Middle East for 5 years where she developed and sold her own successful business in Dubai before returning to South Africa.
She gained international corporate experience in the IT industry, coordinating the marketing Middle East operation for Novell.
On her return to South Africa, Helen Nicholson consulted and lectured at Wits Business School where she still guest lectures on the MBA programme and on various in-company programs. She also lectures at GIBS and the UCT Graduate School of Business.
Helen has a bi-monthly regular column in the Star Newspaper on the power of networking. She is the Director of The Networking Company, specialising in educating people to ‘Grow your Network, Grow your Business’.
Helen Nicholson recently published the business best-seller, ‘Networking – How to get Your Black Belt in Business Success’.
Helen Nicholson is a passionate South African who thrives on the meaningful work she does as a consultant in the area of ‘leadership development’.
Helen is a mentor at Shanduka Black Umbrellas for aspiring African entrepreneurs and she is a founding member of the Professional Speakers Association of South Africa.
She currently offers two presentations; ‘Mindfulness – a Business Game-Changer’ and ‘Grow Your Network, Grow Your Business’:
The ‘Grow Your Network, Grow Your Business ‘presentation will enable you to:
Linkedin Course
The Beginner/Intermediate module is a stand-alone course. There is a 10% discount if you attend all three modules.
The Opposite to Advertising
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. According to Roper Public Affairs,
• 80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement.
• 70 percent say content marketing makes them feel closer to the sponsoring company, while
• 60 percent say that company content helps them make better product decisions.
Think of this – what if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it?
Why LinkedIn?
Other than Facebook and Twitter, LinkedIn is strictly business – and has become a “secret weapon for B2B activities” for Helen Nicholson and such as:
1. Replacing Cold Calling
2. Generating New Leads
3. Finding the Decision Maker
Networking
How to get your black belt is business success
Do you want to build a network of useful contacts in order to kick-start your career but don’t know how?
Are you aware of the crucial importance of networking but lack the know-how to get started?
Or do you think networking entails just pitching up at a cocktail party and handing out your business cards?
If any of the above, this book is for you!
The Connected Leader Book
“The Connected Leader” sees two leading best-selling authors, Helen Nicholson – Business Networking Specialist and Dr Nik join forces to give insights into what being truly connected means, both face-to-face and digitally in the new world of work and working mothers
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Colin Iles has 20 years of experience working for some of the top global consultancies and financial institutions in London, Frankfurt, Singapore and most recently South Africa. Throughout his career Colin has focused on designing and implementing solutions that bring positive benefits to the communities and stakeholders the organisations serve. His specific focus in his own words…“Most […]
Sterling Hawkins is out to break the status quo. He believes that we can all unlock incredible potential within ourselves, and he’s on a mission to support people, businesses and communities to realize that potential regardless of the circumstances. From a multi-billion dollar startup to collapse and coming back to launch, invest in and grow […]
David Allison is a human values expert, global researcher and best-selling author. He is focused on changing the way we understand ourselves, the people around us.
Phumzile Chifunyise is the Founder of The Crop Box and CEO of GreenNatives Pty Ltd, a Skills, Enterprise and Supplier Development agency aimed at designing and implementing disruptive, impactful strategies that provide small businesses with access to expertise, growth opportunities, and markets across industries. The purpose of Green Natives is to advance the presence and […]
With a profound commitment to human transformation and an impressive background in academia, media, and personal development, Dr. Justin Cohen stands as a luminary in the field of motivational speaking and leadership development. His journey towards becoming one of the world’s leading experts in human transformation is characterized by a blend of academic rigor, real-world […]
Herman Mashaba grew up in a small village on the outskirts of Pretoria during the dark days of apartheid South Africa. Mashaba embraced independence early in life, having lost his father at the age of two. When his studies were interrupted by state security forces during the struggle against apartheid, Mashaba decided to pursue a […]
Bonang Mohale is the Chancellor of the University of the Free State (UFS), a post he took up in June of 2020. Previously he served as CEO of Business Leadership South Africa and until June 2017, he was the Vice President Upstream & Chairman of Shell South Africa. Prior to that he spent 6 years […]
Lillian Barnard brings wealth of professional insight and achievement from her extensive experience in the IT industry. She has first-hand knowledge of corporate culture, stemming from holding many key positions during her 15 year career with IBM. Lillian Barnard international exposure further enriched her business experience having worked for 7 years at the IBM European […]
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