Justin Cohen | Motivational Sales Speaker | SA’s Best Speaker

Justin Cohen – Pitch to win
Justin Cohen

Justin Cohen is a bestselling author and global motivational sales speaker and one of SA’s best speakers now available for your conference or event.

He hosts a CNBC Africa TV show in which he interviews some of the world’s top experts on success. As a leading authority on human potential, with a postgraduate degree in psychology,

Justin speaks and trains in the fields of motivation, sales, customer service and leadership.

Over the past twenty years he has presented in nearly thirty countries, and in virtually every industry, to an average of 8000 people annually.

Justin is a Certified Speaker Professional and a Southern African Speaker Hall of Fame inductee.

With a combination of cutting edge research, humor, entertaining stories and practical take-home tools, Justin will inspire your people to realize their potential.

Justin will meet you for a pre-event briefing so he can get to know you and your team and customise his acclaimed content to meet your objectives.


  • Pitch To Win
    • In Pitch To Win you will discover:The number one reason they chose one pitch over another.
      How to win without being salesy and by living your purpose.
      The mindset of people who win the most pitches.
      How to reduce nervousness and develop “big pitch temperament.”
      Step by step guide to creating and delivering a winning pitch script.
      The internationally acclaimed 6 step TTOPPS formula.
  • The Psychology of Success
    • The Psychology of Success, won’t motivate your people, rather it will provide the psychological tools for self-motivation to raise their performance.
  • The Power of Connection
    • In a high-tech world, relationships count more than ever. Whether you want to bond with your clients, staff, or team members this program will show you how.
  • Leadership Inside Out
    • The essence of self-mastery is the ability to motivate yourself. The essence of leadership is the ability to motivate others.
  • Setting and Scoring Goals
    • These people tend to perform significantly better in fields as diverse as sport and business. Goals are the vision around which great organisations rally


In addition to being an international speaker and author, Justin regularly emcees events.

He thoroughly researches your organization and objectives.

As an experienced television talk show host, where applicable, he will interview key people so that they don’t need to do presentations.

At award ceremonies Justin frequently interviews the winners to find out their success strategies.

As the author of “The Astonishing Power of Story”, if relevant,

Justin will tell powerful stories about each of the winners, giving the audience an opportunity to find out how they achieved what they did and ultimately model their success.

This turns the event into an opportunity for inspiration and learning.

Justin brings his extensive experience as a motivational speaker, interspersing the presentations with entertaining and inspiring snippets of insight.

Justin Cohen | Motivational Sales Speaker | SA’s Best Speaker


They forget the facts long before they forget the stories. You won’t just learn how to create stories that sell, you’ll discover the power of metaphors, slogans, humour and persuasive language patterns. You’ll learn to create an opening that grabs them from the start, and a closing that makes you unforgettable. Finally, find out how to close the deal on Q&A.

Pitch to Win can be delivered as a keynote presentation, training program or pitch specific coaching.


“Justin electrifies his audience … he was the best speaker.” – Sir Eric Peacock, Chair, Academy of Chief Executives, UK

“Justin really made his presentation relevant to our organisation. This was the best guest speaker engagement we’ve had in ten years.” – Dirk Eksteen, Executive Director, Bytes Managed Solutions

“Justin delivered a powerful message that will have a long lasting effect on our people. We are experiencing early returns on our investment with a clear  increase in sales numbers.”- Raymond O’Neil, MD, Middle East

“A brilliant program for bringing in new business.” – Nadia Bilchik, CNN

“I’m not sure our auditors have ever got applause after delivering a pitch but that’s what happened after applying Justin’s method, winning one of our most important deals of the year.” – Ajen Sita, CEO, EY

“Thanks to you we floored our competitor ten – nil! Before we started the Pitch to Win process we had 40 members, in less than two weeks we now have 200. Your touch on our company has been priceless.” – Shiru Githiomi, CEO, Bimanet

“Pitch to Win transformed our message and delivery playing a crucial role in our winning this competition.” – Julian Kyula, Winner, IBM Global Entrepreneur of The Year

Justin Cohen is one of the world’s leading experts on pitching for business. He’s coached people who have never pitched before to win some of the toughest multi-million dollar deals. Entrepreneurs hire him when they have to secure venture capital funding. Applying his methods, many of his clients have exponentially increased their sales. In Pitch to Win, bestselling author and international speaker Justin Cohen shares his best kept secrets.

‘Looking for the bible of pitching? This is it.’ – Andile Khumalo, CEO, MSG Afrika

Travels from either Johannesburg or Cape Town

Speaking fee: from R35,000 excl VAT and out of province travel.

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