Leon Lategan – Sales Speaker

Leon Lategan-Sales Marketing Speaker
Leon Lategan-Sales Marketing Speaker

Leon Lategan – Sales Speaker cut his teeth in 1999 at IOL as the Marketing and Sales Director, later becoming the Managing Director responsible for launching a range of websites including eleven newspaper titles such as The Argus, The Star, Cape Times and The Business Report. Leon is now available through Speakers Inc.

In 2005, he was the CEO and Founder of one of South Africa’s top digital marketing agencies – Purple Cow, which he sold in 2012.

He has over 15 years of experience in the Internet Marketing and Sales industry and has been voted as the top speaker by the delegates at 14 out of 15 Sales and Marketing Conferences over the past 3 years. Follow Leon on Twitter.

He now works as a Conversion Optimization Specialist, Internet Marketing Strategist and Business Coach assisting companies in optimizing their sales and marketing channels.

Leon has worked with many smaller companies and brands and some of the more well-known companies being Vodacom, Frank.net, Tongaat Hulett, Pam Golding Properties, Jeep, Quickbooks, Tempest Car Hire, Virgin Active, The Foschini Group, Renault, TransUnion, Nashua Communications, Panasonic, Bidvest Bank, Nedbank, Nu Metro, Bowman Gilfillan & many more.


Leon assists companies to gain greater value out of their Internet marketing channels including websites, mobile, email, online advertising and their other sales and marketing channels.

Can you justify your advertising budget in terms of actual sales? Connect with Leon and talk about the practical, easy-to-apply ways he assists companies turn potential customers into real customers and ultimately increasing your bottom line.

His coaching methodology is focused around assisting you in formulating and implementing a Conversion Optimization Strategy for your business which includes optimizing your sales and marketing channels and strategies i.e. converting more website visitors into clients, converting more emails into sales, converting more visitors to your store into customers and converting more sales calls into actual sales.

It is all about you being able to convert more potential visitors/customers into real paying customers.

Every business should have a conversion optimization strategy, yet very few even consider it.


Leon is a professional speaker and has spoken at 15 Sales, Growth, Marketing, Retail and Loyalty conferences in South Africa, Botswana and Namibia over the past 3 years and was voted the top speaker at 14 out of 15 of these conferences by the delegates.

One of his absolute passions is educating people in his areas of expertise and as a result of this he has been invited to speak at numerous different conferences since 2011.

He found himself enjoying speaking and being able to share valuable content with hundreds of people at one event and the delegates responded very positively, so much so that he is being invited to speak at more and more conferences.


Leon runs various workshops and webinars for companies, small business owners and entrepreneurs on various topics related to sales and marketing including

Website Optimization, Email Optimization, Landing Page Optimization, How To Grow Your Business, How To Grow Your Email Database, E-commerce Optimization, The Effect of Customer Service on Sales and many more specifically customized for clients.

He also runs a Free Growth, Sales & Marketing Workshop and Networking Group in Cape Town which is specifically for small businesses to learn how to grow their business and to network.